ZEVS is an anonymous French contemporary artist widely known for his LV, Chanel and other logo drippings. He was an early and influential graffiti artist and active as a tagger in Paris in the 90’s. Working with other French names of the second half of the 90’s, like Andre and Invader, ZEVS has been among the prominent figures who pioneered the French street art scene. By the end of the 90’s he became known for his poetic drawings of shadows in Paris. Later he “bombed” models on the billboards between the eyes. Though his interventions have been very popular, it has been discussed in France whether it was vandalism or art. Known for targeting omnipresent corporate identities such as IBM, Coca Cola and McDonalds by manipulating their billboards, Zeus brings that same aesthetic to the gallery by transforming the space into an urban setting. Tagging the walls and interfering with the architecture through installations and use of light, he destabilizes the interior and demands questioning of the total acceptance of corporations' representation in our subconscious.
Liquidated Louis Vuitton (Multicolore)