So
what’s the reasoning behind this London thing? One Summer. sitting
sipping an espresso in East Dulwich, Vic eyed up and down Lordship Lane.
He took in the sights and sounds of this bustling street, the people
milling around getting on with their lives. That’s when he got the
inclination to draw it.
Seeing the outlets and buildings as one was
engaging, to see the different styles of design. the classical elements
that give the street its ambiance.
As
things took shape and each one was carefully sketched, it started to
come together as a moment in history. Capturing the business’ that live
there from a modern perspective.
Once
the illustration was complete, Vic went down to the PrintClub in
Dalston to get screen printed. Everything had to be by hand, the
illustrations, text and final printing.
Vic
produces a set of limited edition run of the areas and dependent on the
area, can range from 100 to 500. This gives the people that live there
the option to buy and own a piece of their own history. As it turns out,
these have become incredibly popular by word of mouth.
The
feedback has been amazing and Vic’s prints have travelled across the
globe, Australia, Dubai, Sweden, America, they just keep traveling.
The
paper stock Vic uses is always Somerset cotton paper, with a hefty
300gsm weight. Keeping the Somerset mark in the corner and finishing
each print with his own artist mark, signed and numbered.
